Drake Hotline Bling / Drakeposting
Where it came from
Two screenshots from Drake's Hotline Bling video (October 2015): one where he recoils with his hand up like he just smelled something bad, and one where he points and smiles approvingly. 4chan's /v/ started using it as a reaction in late 2015, and by January 2016 it was the default "this not that" format on every platform on earth.
The most over-deployed comparison meme of the 2010s, and somehow still in active rotation. Top panel: Drake says no. Bottom panel: Drake says yes. That's the whole thing, and that's exactly why it works — any opinion can be smuggled in as a two-line shitpost.
It got truly inescapable in 2016. PowerPoint slides at tech conferences. Brand tweets. Your dad's group chat. People used it to weigh in on tabs vs spaces, on which Marvel movie was better, on whether to put pineapple on pizza. If a topic exists, there is a Drake meme about it.
It's been declared dead about a hundred times and refuses to actually die. Every time a new template threatens to replace it, someone hits you with Drake again and you laugh anyway. The format is too clean to kill.
Search interest, over time
↳ data courtesy of google trends
