Nothing Beats A Jet2 Holiday

The Jess Glynne song swells, the cheery voice promises "nothing beats a Jet2 holiday," the "right now" hits — and the footage under it is a holiday in total collapse. Flooded hotel room, kid eating sand, someone getting wheeled through an airport, a sunburn you can see from space. The gap between the saccharine ad and the disaster on screen is the entire joke. The "right now" beat is the punchline timing; people cut to the worst possible moment right as it lands.

It became the sound of summer 2025. Everyone with a delayed flight or a cursed package holiday slapped it on their footage, and it spread way past actual travel into any clip where something promised to be lovely and immediately wasn't. Jet2's marketing team got a viral campaign they never paid for, off the back of half of TikTok using their jingle to score its own misery.

A year on it's in the slow fade every TikTok sound eventually hits. People still clock it instantly and the "right now" cadence is burned into a lot of British brains, but nobody's reaching for it fresh anymore — it's the audio you hear once a month now, on some account a beat behind, instead of every third video.