Salt Bae

A chef in sunglasses cuts into a piece of meat, lifts his hand to head height, and sprinkles salt so it cascades down his bent forearm onto the plate. The pose is the whole thing: elbow up, fingers pinched, total swagger over a task that requires none. You invoke it whenever someone adds a needless flourish to something — the finishing-touch flex, the unnecessary extra step done with maximum style.

It went viral almost instantly off that one clip and turned Gokce into "Salt Bae" basically overnight. People reenact the move in real life constantly, salt or no salt, and it became the default shorthand for sprinkling anything with attitude — seasoning, glitter, cash. The gesture outran the video; plenty of people do the forearm sprinkle without having ever seen the original.

The afterlife is the wild part: the meme built an actual business. Gokce parlayed it into the Nusr-Et steakhouse chain, the kind of place that wraps steaks in gold leaf and charges accordingly, and got steady press for it. As a format it's evergreen — the move is simple enough to physically do that it never really had to die.