Ah! It's Coming Out!
Where it came from
A "screaming in bathroom prank" TikTok posted by @yoglo8 on April 1, 2023, where he hustles into a Chipotle acting like he's about to lose a fight with his own digestive system. The audio took off in late September 2023 after @jasiah43 turned it into a sped-up, slowed-down "goofy ahh" remix.
The setup is simple. A guy walks into a Chipotle, clearly in distress, and starts yelling "AH! IT'S COMING OUT!" at full volume while diners try very hard to keep eating their burrito bowls. There's no punchline after that. The punchline is a grown man announcing his bowel situation to a restaurant.
The prank did fine on its own, around 10 million plays, but the sound is what really escaped. Once it got the goofy ahh remix treatment it went on everything: Fortnite clips, Roblox jokes, slideshows, any moment where something is about to burst out, fall apart or go horribly wrong. By mid-October 2023 it was under tens of thousands of TikToks.
It works because the panic is so committed. Use it when something is clearly about to happen and nobody in the room can stop it, whether that's a secret, a sneeze, or a boss fight you were never ready for.
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Search interest, over time
↳ data courtesy of google trends

