Khabib: Send Me Location
Where it came from
After a backstage brawl with Conor McGregor's crew at UFC 223 in April 2018, undefeated Dagestani wrestler Khabib Nurmagomedov posted a video daring McGregor to fight him with the line 'send me location.' The internet did not let it go.
The whole appeal is the flat, matter-of-fact menace of it. Khabib isn't yelling, he's not doing a big WWE promo — he just calmly says "send me your location" like he's about to swing by and fix your smashing problem in person. Somehow that's ten times scarier than any threat that comes with a raised voice.
So people slapped it on top of everything. When you hear a new pizza place opened in town? Send me location. Your friend won't tell you where the party is? Send me location. It became the go-to way to signal you are, jokingly, ready to travel any distance for something — a fight, food, or petty revenge. The deadpan delivery does all the work.
It got a whole second life in 2023 when Zuckerberg quote-tweeted the energy at Elon Musk during their never-actually-happened cage match saga. Still gets pulled out any time two people are chest-puffing online, which means it's basically immortal at this point.
Search interest, over time
↳ data courtesy of google trends
